Realtor
Two reels, 13.8 million views, and a phone that rings
Sam Issac, Toronto, ON

7.1M views

6.7M views
Their content, and what it did
The problem
Toronto is the most crowded real estate market in the country and he was competing in it on referrals alone. Listings went out on the board and to the same circle of people who already knew him, the personal brand existed on a business card, and reaching a buyer who had never heard of him meant buying the lead from a portal at ninety-four dollars a time.
What we ran
Two reels a week built from the questions he answers all day anyway: what a street actually sold for, what a first-time buyer gets wrong, what the inspection missed. Then Meta and Google campaigns held inside the GTA, so nothing was spent on someone who would never drive to a viewing.
The result
Inbound replaced bought leads inside three months. Average days to offer fell from sixty-one to forty-one, and the cost of a booked viewing dropped by roughly four fifths.
Leads per month
Leads / month
31231x
was 10
Views
13.8M345x
was 0.04M
Content shipped
9632x
was 3
Revenue attributed
$1.8M+800%
was $0.2M








